We have enough UNUSED clothing in our closets to dress every human on earth.
There are roughly 26.7 billion items of unused clothing cluttering our closets as we speak! But why? Because fast fashion is cheap.
But what are the real costs?
These low prices for us consumers are great, right? We can buy more, more often, to keep up with these super-fast micro trends. Unfortunately, the real costs are rarely broadcast.
These clothes are cheap for a reason; the average hourly wage for garment workers in developing countries is appalling to say the least. In Bangladesh, this is as little as $0.24. Cheap for us, more than costly for the laborers.
The core of the problem is very much arguably with the retailers themselves. They purchase, assemble and distribute in bulk, meaning they can make cool, current looking things for much less money than they have done in the past.
However, our obsession as a society over clothes is not helped by the ever-increasing number of fashion vloggers on YouTube, promoting these fast fashion outlets like Primark, Forever 21 and H&M, making the industry, bigger, cheaper and more of a problem.
Here are some examples we’ve found of fashion vlogger’s videos on YouTube:
- ‘HUGE PRIMARK HAUL’
- ‘BIGGEST AMERICAN HAUL YOU’LL EVER WATCH’
- ‘PRIMARK HAUL SUMMER 2017’
- ‘HUGE SPRING PRIMARK HAUL’
- ‘OOPS, I DID IT AGAIN|HAUL’
These vloggers have tens of millions of followers and fans between them. Although we perhaps see it as a bit of harmless fun, checking what these fashion vloggers have bought and noting down a few of the items for later, these role models are having a huge impact on the fashion culture of today’s society, and not a good one.
In their defence, they are simply talking about what they’re passionate about, which is obviously no problem at all, but we’ve got to remember when watching these, is that every piece of clothing we buy has an impact on our planet before we even bring it home.
Just because they are wearing it, doesn’t mean we must as well. So, think to yourself before heading off to stock up on the latest ‘I saw her wearing it’ item, do you REALLY want it? Will you wear it next year, or even next MONTH? Are you getting it because you like it, or because THEY will like it?
The issues don’t stop here.
Companies are increasingly offering free products to bloggers in the hope that they will share their brand experiences with their extensive following. This only makes the issue worse, and clearly stems from places we as individuals cannot control.
Even worse STILL, is that the poor-quality nature and simply huge amounts of these clothes means they are often rejected from second hand shops! So even if you have good intentions, these don’t always work out!
It’s not all doom and gloom though… we’re not trying to send the world into a ‘fast fashion crisis’ frenzy… there are so many ways to combat this.
It’s so easy, and starts with YOU!
We’ve got some advice that’ll help you, help us, slow down fashion!
- STAY AWAY FROM IMPULSE BUYS
- JUST BECAUSE THEY HAVE IT, DOESN’T MEAN YOU NEED IT TOO
- GET CRAFTY… 95% OF DISCARDED CLOTHING CAN BE UPCYLED OR RECYLED!
- INVEST, AND MAKE IT LAST.
- UTILISE RESALE SERVICES
Ready to make a change? Take a look at these eco-friendly, sustainable fashion bloggers:
And finally, as legendary designed Vivienne Westwood says;
Buy less, choose well, make it last.